JAPANESE STREET FASHION

• Gothic Lolita
• Cosplay
• Maid Cafe
• Kogal
• Ganguro
• Dekora @Fruit Fashion

GOTHIC LOLITA

Gothic Lolita - Gothic Lolita is a distinctive Japanese fashion style. Gothic Lolita is often seen in places like Harajuku.

Gothic Lolita or "GothLoli" (ゴスロリ, gosurori; sometimes alternatively "Loli-Goth") is a youth fashion among Japanese teenagers and young women.

It emphasizes Victorian-style girl's clothing and often aims to imitate the look of Victorian porcelain dolls. Gothloli's name and origin is a combination of lolita fashion—appearing deliberately cute to the point of looking childish—and certain styles found within gothic fashion.

The style started as a youth subculture sometime around 1997-98 and became a well-established genre available in various boutiques and some major department stores by aro und 2001. Some observers consider it a reaction to the "Kogal" aesthetic.Gothic

Lolita is one of the subcategories of the Lolita look. Other categories include "Classic Lolita" (more traditional, light-coloured, also more mature-looking) and "Sweet Lolita" (childish pastel-coloured clothes, lots of lace and ribbons).

COSPLAY

Cosplay (コスプレ, kosupure) is the Japanese word for dressing up like a Japanese character. Cosplay is popular in places like Tokyo's Harajuku district.
The word Cosplay from the joining of two English words "costume" and "play". Typically Japanese will dress as their favourite character from manga, anime, video games, J Rock or pop band or movie.Cosplay involves dressing in very elaborate costumes, normally made by themselves, with other people who like to do the same thing.
While the cosplay is normally done for themselves, it has become a public spectacle in places like

Harajuku, where interested members of public,
mainly western tourist, come to take pictures. At times there can be more photographers than there are cosplayers.

MAID CAFE

Maid Cafe - Sometimes referred to as Meido cafe or Cosplay restaurants. Article includes Maid Cafe pictures and locations.Since around 2000, cafes called "maid cafe" have opened in Akihabara and more recently a few in Shinjuku plus others in major Japanese cities like Osaka and some others around the world.

In maid cafes, typical manga-style maids serve tea and cakes. In Japanese these are referred to as "Maido" or "Meido" cafe. When a customer enters the café, the maids typically give a flattering greeting such as "Welcome home, Master in order to play the role of a house servant.

Unlike "ordinary" cafés, maids serve customers as if they were their masters. For example, staff sometimes kneel on the ground to mix sugar or milk in teas or other drinks. The purpose of the maid cafés and their service is to make customers feel at home and relaxed. Although exemplary customer service is typical of Japan, maid cafés take special care to pamper their patrons.

KOGAL

Kogals (コギャル kogyaru, lit. "small/child girl") are a subculture of girls and young women in urban Japan, one of several types of so-called gals. They are characterized by conspicuously displaying their disposable incomes through unique tastes in fashion, music, and social activity. In general, the kogal "look" roughly approximates a sun-tanned California Valley girl, and indeed, the similarities between the two extend to the linguistic, for both subcultures have derived entire sets of slang terms (コギャル語 "ko-gyaru-go").

Kogals are not to be confused with the ganguro subculture, although they are similar.

Kogals are known for wearing platform boots, a miniskirt, copious amounts of makeup, hair coloring (usually blond), artificial suntans, and designer accessories. If in school uniform, the look typically includes skirts pinned very high and loose socks (large baggy socks that go up to the knee).

GANGURO
Ganguro (ガングロ), literally "black-face", is a Japanese fashion trend among many Japanese girls which peaked in popularity from the late 1990s to the early 2000s, an outgrowth of chapatsu hair dyeing. The Shibuya and Ikebukuro districts of Tokyo are the centre of ganguro fashion.The basic look consists of bleached hair, a deep tan, both black and white eyeliners, false eyelashes, platform shoes (usually sandals or boots), and brightly colored outfits. Also typical of the "Ganguro Gal" look are cell phones covered with purikura stickers, tie-dyed sarongs, mini-skirts, hibiscus flower hairpins, and lots of bracelets, rings and necklaces.

DEKORA @FRUIT FASHION